Welcome to Richter Market Research

Market research can provide the information
you need for a critical go / no-go decision.

Richter Market Research was created to gather insights from medical and healthcare personnel, and patients with medical needs, by interviewing them with in-depth questions and reporting their attitudes and behaviors. Utilizing human factor, ethnographic, sociological and psychological techniques during face-to-face or telephone interviews and focus groups, we draw conclusions and recommendations to address your objectives. Delivering data-driven strategies for product development, launch and promotion (across virtually every therapeutic area) is our specialty. We help designers and medical device companies evaluate prototypes from the smallest syringe to CT scans/MRIs .

What factors drive awareness, attitudes and usage
of pharmaceutical and medical products?

Richter Market Research seeks the answers for you. We have significant experience recruiting and interviewing Key Opinion Leaders (KOLs), prescribers (physicians), providers (hospitals), pharmacists, nurses, patients and payers (HMOs) for pharmaceutical, biotech and medical device companies. After the fieldwork, we analyze the results, synthesizing and filtering the data and turning it into actionable information. The deliverable is a debriefing, formal presentation or full report, depending upon client needs and timing. To promote your business interests, we provide full service – a turnkey approach for qualitative market research, whether it be consumers and DTC advertising campaigns or doctors evaluating detail pieces, sales aids and promotional materials. We manage the project for you from inception through to recommendations for action. A major benefit of Richter Market Research is our ability to provide Spanish-language interviewing. We conduct bilingual market research projects, involving multicultural consumers.

Nuestro dominio oral y escrito del español es fluido, sino nativo.